Question: What Is Press Release Example?

How do you write a 2020 press release?

How To Write a Press Release: 7 StepsFind Ways To Be Newsworthy.

As you’ll be pitching to journalists, create a news release with that in mind.

Write Your Press Release Headline.

Craft Your Lede.

Write Your Body Paragraphs.

Include Supporting Quotes.

Write Your Boilerplate Text.

Add Media Contact Details..

What is considered a press release?

A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or organization and provided to media through a variety of means.

How do you write a press release for a product?

Include the following in your product press release:Headline – an attention-grabbing headline about your product. … Lead – a brief overview of the story, including answers to the questions: Who? … Dateline – to confirm that you’re providing the most up-to-date information.More items…

How long is a press release?

Be concise. The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes.

How do you write a press release example?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

How do you write a rebranding press release?

Key Components of a Rebranding Press ReleaseThe press release title (The Brand Switch Announcement)The introduction ( The 5Ws of the change in brand identity)The second paragraph ( Further argument)Quotes from company executives ( Quotes from the top executives/CEO/Founder)The third paragraph ( Wrap it up)More items…•

Do press releases work?

In short, yes, press releases still work, though how they work and what makes them effective has shifted. Press releases used to be the most straightforward (and costly) way to let the media know what you were up to (i.e., what product, service, cause or event you were using to make an impact in the world).

What is the main purpose of press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

What are the benefits of press release?

What are the benefits of a press release?A Press Release is an Excellent Public Relations & Marketing Tool.Control Your Story.Proactive Reputation Management.Improve Your SEO.Give Your Social Media a Boost.Staying Power.Displays Your Expertise.Specialized Distribution.More items…•

What is press release give example?

The press release headline is also a good example: using facts like “$2 million” and “setting a record” makes the event seem significant, driving interest for journalists and the public. The story attracted a lot of media attention in outlets like People, Today, and MSN.

What are the 7 parts of a press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.Headline:Dateline:Introduction:Body:Boilerplate:Call To Action:Media Contact Details:

Should I send press release in Word or PDF?

First, a couple of don’ts: Please don’t attach the information as a word doc or pdf (yes, people still do this), or merely hyperlink to a press release posted online. Don’t clear your throat in the subject line– get straight to the point– and don’t shout at me with all-caps.

How do you identify a press release?

In communications, no piece of writing is more versatile than a press release….Here are the 6 essential parts most press releases possess:Headline. The headline, or title, of a press release tells readers what the release is about. … Summary. … Date and location. … Body. … Boilerplate. … End or Close.

Where do you send press releases?

Our list of paid press release submission websites 2020 (which we think are the best)NamePrices fromPR NewswireAround $1,000 per press releaseBusiness WireAround $800 per release, upwards24-7 Press Release$19 to $389 per releaseMarketWiredAround $460 per release5 more rows•Feb 24, 2020